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Here’s the timeline of events detailing our ongoing battle for the name OURA. You’ll find a chronological account of the significant milestones and turning points in this conflict.
CEO and Co-founder, Keane, was diagnosed with childhood leukemia. His experience with cancer inspired him to create cleaner, healthier products.
Keane had his wish to Meet the President granted by Make-A-Wish, instilling in him a desire to give back to other children fighting cancer.
OURA was born on the same day that Keane became a cancer survivor. Founded with his brother, Shaun, the two set out to create innovative products that allow people to live cleaner, healthier lives. OURA was a pioneer in bringing antimicrobial technologies to the consumer market.
Their first product? The world’s first self-cleaning hat.
We filed for the rights to use the name “OURA” for the products that we sold, namely apparel/accessories, fabric goods, and home goods.
OURA makes its first donation to Make-A-Wish, granting the wishes of several children. It was a momentous day but we were just getting started!
We partnered with Camp Ronald McDonald for Good Times to release the Unity hat. This charity gives children with cancer the opportunity to experience summer camp in a safe environment with medical personnel. As a Camper and Camp Couselor, this charity is close to Keane’s heart.
We were working on our new scrubs brand, Ouragins, so we filed for a trademark for that name as well.
Our trademarks matured into registered marks proving our ownership of the mark in the eyes of the US Patent & Trademark Office.
Just days after receiving our mark, Oura Health sends us a cease & desist letter demanding that we stop using the name that we own because, among other things, they believed they were famous. However, we felt that we were well within our rights and had no desire to give up our name, just because a bigger company told us to.
Oura Health seemingly didn’t like our refusal to give up our name, so they opposed our trademark for Ouragins holding it hostage and claiming that we could be confused as the “origin story” of their brand.
We attempted to avoid a lengthy and expensive dispute with Oura Health with an earnest attempt to settle with them. We offered our name in exchange for Oura Health stock which would not have required a capital outlay, but they refused to discuss it and preferred court.
We made another settlement attempt, offering Oura Health our name in exchange for covering our rebranding costs. This was supported with a thorough breakdown of our inventory expenses. However, they rejected our offer without any counteroffers, appearing determined to burden us with legal fees.
After exhaustive settlement discussions, we felt that we had no choice but to go public with the ongoing dispute. We launched a series of videos on YouTube and TikTok to share our side of the story, rallying support and raising awareness for our cause as a small business up against a well-funded adversary.
These videos resulted in an outpouring of support that eventually caught the attention of CBS News and Insider. This media coverage helped share our story on a larger scale, allowing people to truly understand the struggles and challenges faced by small businesses in trademark disputes like ours.
As we continue our fight, the trial has now entered the discovery phase. This stage allows both parties to gather and exchange information, further shedding light on the facts and bringing us one step closer to a resolution. We’re committed to standing up for our rights and those of all small businesses.
