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In 2017, OURA was born as a social enterprise, creating innovative antimicrobial products like self-cleaning headwear and never-musty towels. Our mission was to help people live cleaner, healthier lives while giving back to children fighting cancer through our support of Make-A-Wish and Camp Ronald McDonald for Good Times.
Our name, inspired by the Japanese legend of folding 1,000 origami cranes to receive a wish, was central to our business. We aspired to grant wishes for children fighting cancer with every 1,000 purchases. It was 1000 people coming together to do good for a child who really needed it. This wasn’t origami, it was OURAgami. And despite another company, Oura Ring, existing in a separate industry, we continued to grow our business with fabric-based products.
Our name, inspired by the Japanese legend of folding 1,000 origami cranes to receive a wish, was central to our business. We aspired to grant wishes for children fighting cancer with every 1,000 purchases. It was 1000 people coming together to do good for a child who really needed it. This wasn’t origami, it was OURAgami. And despite another company, Oura Ring, existing in a separate industry, we continued to grow our business with fabric-based products.
Starting in a garage, OURA steadily grew as we pursued unique antimicrobial products like self-cleaning hats and spill-proof aprons. The pandemic accelerated our growth, highlighting our durable, effective, and long-lasting fabric technologies. We won awards, got featured in publications, collaborated with an Iron Chef, and even saw our masks on Law & Order.
In 2021, we registered our trademark for OURA in apparel, fabric, and home goods. As we expanded, we launched Ouragins, a spin-off brand focused on healthcare professionals, and filed for a trademark for that brand as well.
In July 2021, Oura Ring demanded we relinquish our name, claiming likelihood of confusion and dilution, meaning they think their mark is famous. They ignored the $500,000+ cost of rebranding and sought to cancel our trademarks. They also aggressively pursued our new scrubs company, Ouragins.
We are unwilling to bow to bullies. We’re standing up to the $2.5B company, fighting for what’s rightfully ours. Join us in learning more about our fight and supporting our cause.