THE BATTLE FOR

THE BATTLE FOR

small business vs big tech

Oura Health Oy (Oura Ring) has filed legal action to cancel our trademark registration, for a mark that we own and have been using for more than 5 years. 


Big corporations often employ bullying and intimidating tactics against smaller companies to get what they want, such as demanding the naming rights and brands of entire small businesses and small philanthropic startups like ours that support children fighting cancer.

Oura Ring has a litigious history of going after any company they deem to be standing in their way.  We’re just the latest target.

HOW WE GOT HERE

We grew from humble beginnings to taking on a $2.5B tech giant trying to claim our name. Our story starts with a fight against cancer that inspired us to build a business that gives back. Now, we’re defending everything that we’ve built. 

WHY WE'RE FIGHTING

Stand up for small business

Bring attention to the unfair legal playing field

Dictate our story, the way it's intended

WHAT OURA RING SAYS

Every side has two stories. We’re here to be as transparent as possible. So here’s what our opposition has to say about this fight.

THE TIMELINE

It’s been a long, winding road to get here with plenty of twists along the way. Here are the most important events for you to know in this case.